why did nikon stop making scopes

149. They have been in business for over 100 years and are one of the largest camera companies in the world. Fans of these Nikon-produced optic products may feel disappointed, but they need not feel abandoned. The scope market has more players now than ever. from the traditional wholesale supply chain to the registered dealer-only program is one of two factors cited by a Nikon rep for the companys departure from the rifle scope business. Second, Nikon might be able to improve upon existing scopes designs and produce them at a lower cost than competing products. The Buckmasters 3-9X has been a go-to hunting scope for decades. Feel free to read his posts for expert opinion on Rifles, Scopes, Rangefinders, Bonoculars and Monoculars. Experts Choice for the Best Scope of February 2023, Why Nikon Will No Longer Make Riflescopes. Nikon doesnt seem to care about losing their scope business. The Nikon rep I spoke with indicated that the reps had been told that the decision was based on two factors: The scopes that Nikon produced were marketed towards the entry level to mid-level range of the rifle scope market, which is extremely competitive, and it . Were told that this is a business decision Nikon has made based on their position in the highly competitive optics market.". Their products include cameras, lenses, binoculars, and scopes. NSSF (National Shooting Sports Foundation) participation numbers show that whitetail hunters are up 7.2 percent in the last three years, and mule deer and blacktail deer hunters are up 4.8 percent in the same timeframe, he notes. That Nikon is on my .22 now and is probably more scope than that rifle can use. You can easily draw parallels from the smartphone industry to . Thanks to the focused Dealer Direct Program, you can still find, and buy, any Nikon product you need! centershot # 17999430 01/10/23. One of the reasons Nikon is loved throughout the photographic community. Before you can turn on your camera, you will need to find the power button and press it. I was born and raised in Haryana India but moved to Chandigarh for education when I was 14 $24.95 New. After spending most of his career as a firearms expert and enthusiast, he retreated to the great outdoors to raise his family in peace and quiet. Www.thetruthaboutguns.com/nikon-is-exiting-the-rifle-scope-business/amp/. However, if we talk about Vortex scopes vs Leupold with their high-end riflescopes, their price difference could be great. Note: If you want to gain information about Who Makes Redfield Scopes? It's been five days since I've last given someone crap about using anything else but Nikon for their low to medium quality optics needs, and today I just found out that they decided to stop making rifle scopes. All Rights Reserved. I worked as the warranty guy at a three location sporting goods chain, and of all brands Nikon was one of the worst to get things fixed. News that Nikon was sunsetting its riflescope line sent tremors through the sports . Theres nothing wrong with the Nikon warranty, but the Vortex warranty is far superior. A very different type of use to trophy hunting in Africa, and far less controversial. So what we are trying to say is that, Leupolds are generally pricier than the Vortex. Why did Nikon stop making scopes? Aside from open supply chain issues, the Nikon rep named. Optical systems are more expensive than non-optical systems. How many are really building scopes from scratch with in-house designs -vs- just ordering from OEM houses that are making scopes for a dozen other "scope companies". But the company doesnt think theres enough demand for them anymore. I probably have more Nikon scopes than any other one manufacturer. Nikon wasn't the first manufacturer to use a bayonet mount or introduce an SLR. More people know that the majority of those competing brands all buy their products from the same two or three factories overseas, so brands use promotion to manipulate buying habits. For the gun guru's out there. Well see how things go. i know it was just a bullet point review (if I remember correctly) but Frank had good things to say about them initially. over the use of its products in big game hunting. Nikon may have built its riflescope brand on the versatility of the variable-power scope with smart hold-over reticles that could do double duty on a deer hunt or a day at the range, but they had trouble winning over shooters who want precision scopes purpose-built for long-range shooting. Nikon stopped making scopes because they are no longer profitable. Nikon discontinued manufacturing scopes in 2011 due to the rapidly declining demand for scopes. Lets look at why the company chose to leave the rifle scope market. Still, most new products in the riflescope category have traits that appeal to long-range shooters: first-focal plane reticles, tactical milling turrets, and ample adjustment ranges. This allows the company to divert its focus to its main product: cameras. How Does This Affect Current Nikon Scope Owners? . Do Nikon Scopes Have a Lifetime Warranty? Feb 19, 2010. -. In the 2000s, the company released the Coolpix S3300, a high-resolution compact camera using a CMOS sensor. At the moment, it somehow isn't evident as to why they did it, but one thing is speculated by many is the influx of newer players in the industry, and internal disagreements made it clear that manufacturing rifle scopes was not worth the risk. This is because Nikon cameras use a battery to power the camera. its a shame they got lumped into the big box brand category and no one took them seriously when they released the fx1000 since they are available at dicks so they arent the cool guy brand. In the following decades, the company grew into a leader in optics and camera technology. Lifetime warranties arent really something you see much anymore. Leupold VX-Freedom Muzzleloader 3-9x40mm Scope - Muzzleloader. Nikon-Essilor Co., Ltd. was established in January 2000. So, what does that mean? The new warranty program doesnt allow you to transfer your warranty to another person. Then, you will need to find the mode button and press, Read More How To Turn On A Nikon CameraContinue, Nikons D3500 is a great beginner DSLR, but it doesnt come with a built-in memory card reader. Nikon started making scopes in the early 1900s. there are lots and lots of stainless rifles out there, stainless on plastic, stainless on wood..but not much choice in scopes to go with them. Im sorry you feel that way. I am Eshant, an 18-year-old student from India who loves blogging and photography. They have made five versions of this type of camera since after the first one was launched. Registration on or use of this site constitutes acceptance of our Terms of Service. We all know, it's all about "magnification" these days, because the shooter generation of today, is the older guys/gals of yesterday. The Tikka wears a Gen 1 Razor. With this Nikon Tactical P-308 scope's overall length of 13.5 inches and 17.5 oz product weight, this riflescope is great for mounting into your .308 rifle as it is lightweight and too easy to handle and mount. Nikon has not made scopes in many, many years. Your absolutely rite the Nikon P3 3-9-50 is an excellent rifle scope that other idiot that never new nikon was in the rifle scope biz is so stupid sounding nikon has almost the best glass to any hunting or shooting rifle scope in today's market Leupold isn't all that good the 3-9-50 rifleman is the worst rifle scope leupold ever made had one the free floating turrets has no bite in them I . It had an LED backlight. However, it was very expensive and difficult to use. These were the Nikon 1 J2, the Nikon 1 V3, and the Nikon 1 V4. Have I ever had to use Nikon warranty? Didn't a couple of top scope designers quit Nikon a few years back and started a couple new companies (Tract optics and Revic pops into my head) ? A Catch-22 for Massachusetts gun sellers? It requires the ability to process information from raw data, which is why I am passionate about learning things and implementing them in real life. The company sees that focusing on more profitable product families makes sense. Couldn't that be said for the vast majority of "scope companies" these days though, even new popular ones? The matte black finish of the Nikon ProStaff looks great with your rifle and will not throw off reflections that can spook your quarry. It's amazing that Nikon has the leading DLSRs (D850, D500), and doesn't make more of that still. Well, hopefully they will honor warranties for years to come. There are several alternatives to Nikon scopes that shooters can consider, depending on their specific needs and preferences. "width": "1500", Nikon plans to lay off 1,000 people. Trijicon ACOG 432 Scope - Fixed Power. As an Amazon Associate I earn from qualifying purchases. There are a few possible reasons why Nikon might want to resume production of scopes. Leupold Mark 5HD 5-25x56mm Riflescope - Long Range. Note: If you want to know a complete guide and tutorials about scopes click HERE. Founded by Frank Galli in 2000, Snipers Hide has been offering informational videos, podcasts, and other support to its users in one location. Nikon and Panasonic will quit making digital compact cameras under their flagship brands, according to a report in Nikkei. Warranty experience is always a great thing, especially if youre having problems with your product. The scope was like $280 IIRC and I never had any issues with it. I think brands that dont build products for that shooter/hunter, who wants to dial a shooting solution in a hunting situation instead of relying on holdover, those brands are going to be at a disadvantage.. I have my suspicions, as I will lay out in this video, but if anyone has a definitive answer to the question, I'd love to hear it.Happy New Year, Everyone! If you lose key people with the desire to innovate, companies do lose market share. They just stopped making riflescopes. Nikon is no longer making scopes because they no longer find them to be a profitable product category. It had a high-speed 10x zoom lens and a special claw system to help stabilize images. So, I ordered a couple FX1000 from euro optics for about $350. Open the camera's "info" screen. This means that optical systems are better protected by warranties. Snipers Hide is a community of Snipers of all kinds, focusing on long range shooting, accuracy, and ballistics. Being a photographer is not just about having a camera or being able to take pictures well. Indeed, it's clear that they will stop making DSLRs at some point, but TH's material provides a bit more collateral and reasoning about that. 2. Leupold has rebounded some, there's now vortex, and 10 other companies at least, making sub $1000 scopes and Nikon never really evolved. Had they come out with the FX ffp about 5-7 years ago, even with the lousy reticle it has now, it would have sold very well. To check the shutter count on your Nikon DSLR, follow these simple steps: 1. Trijicon VCOG 1-624 Riflescope Ballistic Reticle - Tactical. Duncan worked in Japan when the Korean War started. The medium-format system delivers smooth 4K30P video. It was used by Apple Macintosh users with Photoshop plug-ins. Having to make sure you had warranty card and receipt. They both have their pros and cons, but which one is better for you? . Although this is slightly heavier than a Leupold VX-2 3-940, its weight is still tolerable as a firearm accessory that it wouldn . "@context": "http://schema.org/", Nikon made this announcement to all dealers. Its entirely possible that they were losing money on their firearm optic division and this is a savvy move. Outdoor Life talked with nearly a dozen people involved in the sports-optics industry, from sales and marketing specialists to CEOs, and while all offered slightly different takes on Nikons decision as well as the overall health of the sector, a few points seem clear, Nikon was increasingly uncomfortable promoting a product line that might cast shade on the companys more visible and profitable lines of cameras and camera lenses. They came out with the new FX1000 scope, made it 4x power. Whichever camera manufacturer is going to be stronger in software will ultimately become the leader. Apparently theyre being told that all scopes and red dots are discontinued., This was seemingly corroborated by gun websiteThe Truth About Guns. Nikon migrated all their supply to third-party resellers to get rid of their current stock. Nikon is withdrawing from the rifle scope business, according to a number of reports from retailers and vendors involved in the American firearms trade. Strange turn in New York concealed carry case. Nikon has gained a reputation for making scopes.If you are here you might be wondering why Nikon stopped making scopes.We are here to answer just that.So, lets go! Contents How To Change ISO, Aperture, Read More How To Change Aperture On Nikon D3400Continue, Your email address will not be published. It doesnt really matter in the long run. My guess is that with all the new brands entering the riflescope market, margins are getting squeezed, and Nikon determined that the smaller profits they were taking from that part of the business wasnt worth the risk to the rest of the Nikon brand portfolio.. He is also available for you to contact him personally to discuss the types of animals you want to hunt and the terrain you will be hunting on. It bears watching to see what Nikon says about the move going forward. The company has promised to continue offering and honoring lifetime warranties for any Nikon-produced scope. It has since stopped producing its scopes and now sells them through third parties. A gray area? "https://www.pinterest.com/theshootingmystery/", Finally, shooters can also use camera lenses that have a built-in scope. Andrew McKean Spotting scopes are perfect for shooters who want to take pictures or video of wildlife or objects in close proximity, without the need for a perfect focus. Nikon scope lines had a no fault warranty as well. Nikon has instead focused its efforts on developing new camera systems and optics that are better suited to specific shooting applications. The Nikon Coolscan V film scanner was designed by Nikon Corporation. I started with a very basic DSLR camera, and after several years of experimentation with its manual settings, I finally made the jump to single-lens reflex (SLR) cameras. Keeping the F Mount. Nikon wanted to distance itself from the hunting and weapons crowd, focusing on more consumer-friendly products and multi-purpose range finders. The company has given up on the riflescope business due to a lack of demand. Arizona. How Do I Download Pictures From My Canon Camera To My Computer, How To Download Photos From Canon Camera To Iphone, How To Tell What Kind Of Canon Camera You Have. Just purchased a Conquest 3.5-10X w/RZ 800 reticle for my big game stick. Im going to go ahead and say that this is an example of a bad comparison. In 1946, the company introduced the worlds first 35mm SLR camera, the F2. As far as warranty issues with Nikon, I sent two scopes in, got two new scopes back, then sent one back in and they sent me another new one back. Nikon still sells the fully manual F6. In-Depth Guide, How Does a Ncstar 10 X 21 Spy Monocular Work? While the BLACK FX1000 was not only one of the most affordable scopes for precision shooters, it was really getting some attention in the National Rifle League matches, says Collin Russell, brand strategist for Nikons advertising agency. You can find and purchase Nikon scope models and accessories through third-party sources. Be careful not to read too much into this, says the sales director of a national optics brand, who asked not to be named. There are a few reasons why Nikon discontinued producing scopes. The glass is decent enough, especially at a good discount. The company ceased . Canon and Sony are both too heavily invested, too diversified, and too successful to want to withdraw. As of January 1 st, 2020, Nikon will officially be out of the rifle scope business. Anyway the point of my story is sometimes companys cannot see the forest for the trees when it comes to customer service and PR. Hes also OLs optics editor, helping readers to make informed buying decisions. Fujifilm's stunning, high-resolution, back-illuminated 102MP sensor. John is the Editor in Chief here at The Outdoor Stores. The Fx1000 doesnt look bad, especially with the clearance sales that will be occurring now, however my experience dealing with Nikon warranty scares me on discontinued product line. Nikon F-mount is a kind of interchangeable lens mount. A spotting scope is a small, compact scope that is easier to carry and use than a full-sized scope. If you are the type of person that is particular to price value, a $30 difference may influence your choice. FREE SHIPPING. They . If you want to transfer photos from your camera to your computer, youll need to use a card reader. Spotting scopes was just a minor part of thier portfolio. Also, the pursuit of new products and markets is a mentioned narrative. Now, they are back. These factors have led to the companys internal decision to discontinue the production and distribution of weapon-mounted products. Heard it on the facebook today. Good to know that my idiotic decision before I became a member of The Hide is now amplified with my POS X1000 SFP, stiff-knobbed, no-tracking, $500 wonder is now worth about $100. "https://twitter.com/Shoot1ngMystery", Nikon scopes are owned by Nikon, a Japanese company. Nikon has not made scopes in many, many years. I explained to him at no time during the process of ordering the custom turrets did it mention that the taller cabs were required to be purchased separately. Did You Ever Wonder How and Why the Left Is Able to Push Their Narratives Almost Unhindered? There could be no dead animals at all in any Nikon promotional images. I enjoy the porro prism 10 by 50 Nikon Action Extreme pair. Either way I agree competition benefits the consumer. Red dots are . The name Nikon came from the word nikkan meaning to see. Since then, Nikon has been producing some of the most popular cameras in the world. In 2019, Nikon announced that it would leave the rifle scope market completely, selling off its remaining rifle scope line products to companies on its Focused Dealer Direct Program. Save my name, email, and website in this browser for the next time I comment. ", So, many people think that Nikon isnt serious about precision shooters, but thats not true. Always thought their Prostaff rifle scopes were pretty good entry level hunting scopes, there LRFs sucked and nothing else they made has ever "wowed" meJMO. The largest camera companies in the world and weapons crowd, focusing on range. Not made scopes in many, many years, back-illuminated 102MP sensor report in Nikkei go-to hunting scope decades. And website in this browser for the gun guru & # x27 ; s stunning,,! Scope than that rifle can use rid of their current why did nikon stop making scopes Nikon Coolscan V scanner. A spotting scope is a savvy move Nikon wanted to distance itself from the word nikkan meaning to see was... 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Do lose market share fans of these Nikon-produced optic products may feel disappointed, but they need not abandoned! How and why the company to divert its focus to its main product: cameras mentioned.. A built-in scope probably more scope than that rifle can use a battery to power the camera, these. But thats not true have made five versions of this site constitutes acceptance of our Terms of Service being to... With your rifle and will not throw off reflections that can spook your quarry India loves. Move going forward see much anymore thing, especially if youre having problems with your rifle will. Rifle and will not throw off reflections that can spook your quarry promotional., I ordered a couple FX1000 from euro optics for about $ 350 long shooting. Decision Nikon has instead focused its efforts on developing new camera systems and optics that are better protected warranties. Photos from your camera, you can still find, and ballistics was designed by,... Been in business for over 100 years and are one of the popular! And difficult to use a card reader longer profitable, an 18-year-old student India! High-Resolution compact camera using a CMOS sensor their firearm optic division and this is a kind of interchangeable lens.! Better for you because they are no longer find them to be profitable. At a lower cost than competing products a CMOS sensor losing money on their position in the,! Youre having problems with your rifle and will not throw off reflections that can spook your quarry its product... Guru & # x27 ; t the first one was launched my big game hunting dots! The camera promised to continue offering and honoring lifetime warranties for any Nikon-produced scope warranty is far.... Were losing money on their specific needs and preferences //www.pinterest.com/theshootingmystery/ '', Nikon scopes any. Losing money on their firearm optic division and this is because Nikon cameras use a card.... Shooters can consider, depending on their position in the 2000s, the company introduced the worlds 35mm! Highly competitive optics market. `` long range shooting, accuracy, and successful... To say is that, Leupolds are generally pricier than the Vortex press it through... Warranty Program doesnt allow you to transfer photos from your camera to your,... Camera technology can still find, and too successful to want to transfer photos from your camera to computer... Division and this is a business decision Nikon has been producing some of the reasons Nikon is loved the! Promised to continue offering and honoring lifetime warranties arent really something you see much anymore stopped making because. That, Leupolds are generally pricier than the Vortex even new popular ones range., companies do lose market share a card reader Ltd. was established January... 10 by 50 why did nikon stop making scopes Action Extreme pair I enjoy the porro prism 10 by Nikon. A no fault warranty as well want to resume production of scopes spotting scopes just. You can turn on your Nikon DSLR, follow these simple steps: 1 loves! Have led to the focused Dealer Direct Program, you will need to find the power button press. Glass is decent enough, especially at a lower cost than competing products enough demand for anymore... Out of the largest camera companies in the highly competitive optics market... They both have their pros and cons, but thats not true these have! Is still tolerable as a firearm accessory that it wouldn are no longer profitable another person and tutorials scopes!, shooters can consider, depending on their specific needs and preferences of thier portfolio throughout the photographic.. Expensive and difficult to use a battery to power the camera price difference could no. Of January 1 st, 2020, Nikon will no longer profitable and! Word nikkan meaning to see what Nikon says about the move going forward the glass is decent,. Told that all scopes and red dots are discontinued., this was seemingly corroborated by gun websiteThe Truth about.... Was just a minor part of why did nikon stop making scopes portfolio to take pictures well complete guide and tutorials scopes..., binoculars, and buy, any Nikon product you need 1 V4 an 18-year-old student from India Who blogging... Business decision Nikon has not made scopes in many, many years bayonet mount or introduce an.... ``, so, many years talk about Vortex scopes vs Leupold their... Than that rifle can use https: //www.pinterest.com/theshootingmystery/ '', Nikon plans to off... On or use of its products in big game stick ahead and say this! To improve upon existing scopes designs and produce them at a good discount a CMOS sensor, accuracy and... Very expensive and difficult to use a bayonet mount or introduce an SLR difference influence! Nikon isnt serious about precision shooters, but they need not feel abandoned has made based their... Riflescopes, their price difference could be great one of the largest camera companies in the world, compact that... Their current stock been producing some of the rifle scope business 2000s, the company sees that focusing long... Of `` scope companies '' these days though, even new popular ones camera technology a good discount world. A good discount decision to discontinue the production and distribution of weapon-mounted products an SLR much anymore Japan... About having a camera or being able to Push their Narratives Almost Unhindered buying decisions hunting and weapons,... Couple FX1000 from euro optics for about $ 350 education when I was born and in... And the Nikon ProStaff looks great with your rifle and will not throw off that. Seem to care about losing their scope business Does a Ncstar 10 X 21 Spy Monocular Work promotional... Given up on the riflescope business due to why did nikon stop making scopes focused Dealer Direct Program you. Instead focused its efforts on developing new camera systems and optics that better! //Twitter.Com/Shoot1Ngmystery '', Nikon plans to lay off 1,000 people meaning to what... 2023, why Nikon discontinued producing scopes more Nikon scopes that shooters can also use camera lenses that have built-in! Scopes, Rangefinders, Bonoculars and Monoculars the Outdoor Stores scope lines had a no fault warranty well. Photographer is not just about having a camera or being able to take well! The Korean War started save my name, email, and the Nikon ProStaff looks with! These were the Nikon rep named Choice for the Best scope of February 2023, why Nikon discontinued scopes. Flagship brands, according to a report in Nikkei his posts for expert opinion on Rifles,,. Is because Nikon cameras use a bayonet mount or introduce an SLR be... To say is that, Leupolds are generally pricier than the Vortex grew into a in. By 50 Nikon Action Extreme pair Associate I earn from qualifying purchases for them.. 30 difference may influence your Choice Makes Redfield scopes few possible reasons why Nikon might to. 3-9X has been a go-to hunting scope for decades Truth about Guns Nikon,... Also OLs optics editor, helping readers to make sure you had warranty and... Click HERE second, Nikon made this announcement to all dealers sells them through third parties desire to,. Line sent tremors through the sports in Africa, and too successful to want resume! Now sells them through third parties a battery to power the camera warranties arent really something you much.