I mean, it was, it was very fortuitous and I think the thing I would always say about, I think a lot of people's stories that end up on shows, there's a lot of luck involved with what they, they did, but they don't really say that's the case. I believe also a podcast at that point in time. Uh, it's good to at least have still some more runway for you to, to go down. Um, and then, yeah, I mean, as far as like being in the face of the content, I can, I can never not be in it at all. MemberPress Review: How to Build an Impressive Membership Site with Ease, How he went full-time with Epic Gardening, What he did to quickly multiply his affiliate earnings, Dominating the gardening niche on social channels, Repurposing content for different channels, How to Scale and Outsource 90% of the Work, Allowing Your Empire to. Um, so that's, I don't know if that explains well how I think about it, but, but a topic sort of just has endless amounts of ways that it could be covered. Web lanzamientos Perfecto Imperfecto en las voces de Rubn Flix, Norberto Vlez y Kevin Ceballo. Four $5,000. We, we sell all of your product already, so why don't you just join the team? Well, I would, I would certainly try my best to like hedge every weakness of, of the, of the company. But you, you have definitely upped the game a lot. They'll handle the receiving. And, and it's, it's not cuz he is not good or anything like that, it's just that he's chosen ingredients that bake a worse cookie than we could ever bake. Go claim your free content today. And what's truly unique and valuable is I, there's this sort of metal raised bed that, that everyone kept asking me about that I just happened to have some samples of from this company. Epic Gardenings Kevin Espiritu walks us through the basics in prepping a raised bed this season. And I, that's sort of the thing I already had going, I guess my perspective has always been, generally speaking, information wants to be free. CCSO Case # 23-004087 Andrew Paul Jacoby, age 44 Charges: Theft II . Check reviews, hours, insurance options, & book your appointment today. Uh, before going full-time on, on Epic gardening. Yeah, it's pretty interesting. So why, why really would you let a brand sort of access your audience when you, you could just serve your audience, right? Like, if I didn't offer, I could have tried offering, for example, Jared, like, A little hand tool made in China that everyone else has. And so I'm like, you really can build like the next generation of, of what the garden market looks like through, through Epic. If youre growing indoors, you need to build a routine. Mm-hmm. You can test it on all the express, whatever. So at least I had two versions of the same thing going that aren't dependent on one another. And then in video, it's, it's sort of unlimited because it's, I, I, I actually have a video about how to prune tomatoes that has like three or 4 million views. Um, but yeah, like to your point, in a perfect world, you'd, you'd slowly migrate towards that, but there's some relationships that you don't, you don't want to do that with, cuz it doesn't make sense. Or just walk into any nursery. And um, I'm just curious to learn, uh, yeah. If I'm ranking number one for how to grow basil, and then I put a YouTube video up on a new channel about how to grow basil in that piece. This was about 10% of all the recorded Espiritu's in USA. Yeah. You need a customs broker. So I would say, don't it, I think it's a mistake, especially early on to try to do like three or four platforms. Here at Sunset, were currently on a mission to demystify gardening for first-timers. It was just kinda looking at a different format and, and trying to find something easy to do. . That's more resilient, right? Um, and so we sort of have a way to engage with our, our audience right at the point of starting seeds, right. The following is excerpted from Sunsets newsletter, Sunset 101: The Ultimate Guide to Raised Beds. To find out more about Sunsets newsletters, click here. So like, you know what, maybe I'll, maybe I'll just keep going. Um, and now it's over 90%. They, they're injection molded cheap, you know, virgin plastic, which means new plastic that's very thin that will break and go to a landfill. Life. Right. It was only about hydroponic gardening. Yeah. That's not where he stopped. We therefore advise the press with an expert commentary piece on behalf of our boiler client that people should turn on their boiler this summer just when the heat wave is in full swing. So YouTube podcast, um, I, I think I got a book deal at the end of 2018 and then that launched in 2019 or something like that. Ratings & Reviews What do you think? So bringing it full circle to where we're at now. I love the Felco F2 pruner and a quick saw. We therefore advise the press with an expert commentary piece on behalf of our boiler client that people should turn on their boiler this summer just when the heat wave is in full swing. Um, and so we've created, you know, Jacques, the Garden hermit, we call him as, as like another creator in the network of Epic. Kevin: the pod, the podcast is kind of funny. No mucho despus, el mismo Seor Jess vino y ministr a otro joven y a Kevin tambin. That's gotta be. One of my most devoted team members, Clarisa, There's no way they will not click on it. What a masterpiece pring building campaign with 20 links in big publications such as the Sun Express Mirror, Wells online and still landing. Um, you can check that out as well. And now he's got 70,000 on YouTube, a hundred and f. 15 on Insta and like 70 on TikTok. What was. Jared: along your e-comm journey, along your, your journey of, of selling products and scaling that out, did you follow a path where, you know, that first, uh, planter bed, the raised bed that you got, obviously that was a third party that produced it and made it, and you're, you're getting it shipped over here. Dot co.uk and get in touch with them now. Like I, I think gardening and I think, man, I, I, I can very well say I'd want a, a video along with my written article and Yeah. , uh, I don't know. It's something you can't get anywhere and he's probably not gonna make that. Uh, and then I, I started showing him in the content and people really liked his energy. So I was like, you know what? Yeah. Certainly if youre growing in a container with no bottom holes, then youre just drowning the plants, and if you water-log it they will go anaerobic and die. Are you looking to scale your niche site portfolio or build your first website? With his help, youll be on your way to growing a healthy, flourishing garden in no time. Maybe that's the better question. Head on over to niche sites.com/trial and take advantage of this amazing trial offer. Um, so then I could take my brand fully, devote it to YouTube and actually figure out how to do it well. What were some of the key things that made your site, Well, I had, so to be clear, I, I had some advantage over like a builder who would've started the site in 2016. For, for commerce stuff, and, you know, I have a few, few people that I sort of mentor in the niche site space that I, I guess I try to encourage to offer product. Uh, but for us, you know, with the raised beds, we, we distribute still from our main supplier, um, there's a seedling tray that a friend of mine actually invented, brought it down to my house and I, and I was like, this is for sure the best as a gardener. Yeah, so I mean, I, I technically, if we really want to get particular, it's kinda like when you're, you, you have an idea and you buy a domain name type of thing. Yeah, I mean, I'm, I'm trying to build a little bit of like a, a normal non gardening audience as well, like talking about some business stuff. Yeah. Yet the company has, you know, has grown so much. Uh, most of the live goods are put in, you know, there's just, there's a lot of sort of waste and, and poor design. How much do I need me to be a part of the brand? Go claim your free content today. Kevin: for growth? So if I can get him to make it with us, then I will do that. And I didn't, I scaled the team too slow to catch up to that cuz I was like, yeah, I'm just making videos and selling products and having fun with this thing. , what, what did you do to get the site going? Right? So I wrote like the first 400 in-depth gardening articles, right? Um, I was like, you know what, maybe I should actually get a little more humble and work for someone, or work for a company that knows what it's doing and knows how to scale to a certain point so I can actually learn what I'm doing wrong. Kevin: Oh man, mine, mine used to look, I used to have the, the walls were different and it used to just be like, Drab. So about quarter in product and a quarter in, in ads and stuff. Um, cuz why, why do I care that much if my RPM goes up by a buck when that might make me very, very small, like less than a percentage point of revenue difference re relative to the, the rest of the world. Right? You probably know more than me. Kevin Espiritu has been teaching the world how to garden for more than 10 years. Can you imagine when people see this headline in the news, you should turn on your boiler this summer? Um, but really, I think back then, really not that many people were just trying to build a site in the space the way that I was trying to build it. Or is that, is that getting harder, um, to enjoy it because of all the, the other responsibilities you have? And so you, if you're getting into the commerce of, I don't know, let's say carpentry or something like that, um, you wanna offer something. Appreciate it. Um, you know, tactics have changed a lot, but at the same time, I've, I always find a lot of the basic store remain the same. For me. Mm-hmm. Would it be better to, um, put my energy and efforts towards flushing out all the different mediums and really taking this topic to all the different channels that it could, it could be, it could be taken to, or I'd be better served, just continuing to write about more topics. A Visit to the San Diego Home and Garden of Kevin Espiritu. A boiler failure next winter and save money. Um, and so I was like, oh, okay, like maybe I'm better at this than I thought. WebKevin has many family members and associates who include Lisa Espiritu, Michael Espiritu, Bryan Espiritu, Gustaf Rooth and Mark Judd. Uh, and then on YouTube, I didn't only have to rely on the algorithm to launch a new channel. . WebKevin Espiritu. He's the most popular gardener on all of those channels. Log In. You're with epic gardening.com and that entire brand and presence. So he's grown much more than a website. If youre building a large garden, Id recommend finding a local buyer and getting it delivered, especially if youre building four or five beds because thats cheaper. And I was like, the audience is shouting for me to just make this available in the usa I don't have to be some genius. Here's a short clip of Ferry from Search Intelligence showing you how their agency built digital PR links to a client's. I, I didn't have enough articles. A year. Certain, certain site owners don't agree with, which is valid, is, is I'm like, if you can't put your face on your business or you can't out your site, for example, to me, you do not actually have a resilient business. That's amazing. Jared: I mean, I mean, from your standpoint, is it almost like, do you still enjoy doing a lot of the social stuff, being the face of the brand? And so if I can make, like I have a, I have a 45 minute video for example, on, on how to grow microgreens, which are like really small baby greens. WebKevin Espiritu Profiles | Facebook People named Kevin Espiritu Find your friends on Facebook Log in or sign up for Facebook to connect with friends, family and people you know. And they finally said yes in 2019. You, Kevin: you, you know, like it was avatars and stuff. But, um, think of, think of a topic, let's say how to prune tomatoes, right? Um, who, you know, he, he has, he writes his own content still. I'm sure that a lot of people who know your website and know your brand will have maybe gotten some insights along the way of what you've done and what you've built. Join Facebook to connect with Kevin Clarence Espiritu and others you may know. South is ideal, east and west are OK, north is bad. Jared: before it was, uh, in vogue to talk about . So there, there's a lever to look at. Kevin: question. Another thing soil does that hydroponic or container gardening cant is theres way more of a buffer for the water. I would say this campaign is a massive success. SUNSET is a registered trademark of S Media International Corporation. That's really not that good. Jared: question to that too, which Yes. keystyle mmc corp login; thomson reuters drafting assistant user guide. Um, and so sort of was on this econ accounting track and realized, well, the poker thing. Espiritu, who did not grow up gardening, explains how, after studying business, he discovered gardening. Like it's the best thing I've ever seen. And we have 80 ish people on the team now. Kevin: this, uh, this brand. In this episode that originally aired live on The Food Garden Life Radio Show, we talk with urban gardener, author, podcaster, and YouTuber Kevin Espiritu from California. First came the website, "This year we are growing a ton of tomatoes," said Kevin: You know, I think, I, I think in a perfect world, like, like I said, I never thought I'd raise capital and so I never really thought I'd be on the journey I'm on now. And that is functionally more valuable than my tips on how to grow tomatoes. Today we're joined by Kevin Espiritu from epic gardening.com. . WebHomes and businesses lost roofs and trees and powerlines were upended. Offers may be subject to change without notice. In a raised bed theyre growing more similar to the environment that they were evolved in, so its easier to get into raised bed gardening. Kevin: say to that person? Um, and so it's like, yes, you can expand to all these platforms, but only if you leave a person or process in your wake as you go focus on something new. And, yeah, I mean, as far as like revenue's perspective, we sell mostly products these days, which I'm sure we'll get into. Yeah. Maybe that's an extreme version cuz I, I would pay anything to not be an accountant personally, but there's certainly jobs that are like kind of fun at the, you know, 90 to $150,000 range that you could do that don't subject you to as much risk. For this type of gardening, plants tend to grow faster and larger because youre putting them in a cocktail of nutrients. No wonder that so many journalists covered our story at this headline is a massive link magnet to their audience. Yeah, sure thing. I think it's super cool. Now there's something really here for everyone though. That, that makes total sense. It'll, it'll be the packs with the illustrations on it. Right. Mm-hmm. Do you want me to go on blog or, well. But he's expand. Um, and then we just acquired a seed company, um, called Botanical Interests, which is already in like 4,000 nurseries around the country. For me, space requirements are the biggest gauge to which method you should use. A follow up question. . Mm-hmm. They're from Australia. Kevin: revenue? Um, and then like three, four months in, he quit. Get fresh recipes, wine pairings, weekend getaway ideas, regional gardening tips, home design inspiration, and more. Are you white labeling, like mm-hmm. And he's like, oh, well you need a three pl third party logistics company. I wanted to let you know that today's episode is sponsored by Search Intelligence. Ride from the, uh, the basement of my old condo, , $400 a month, hydroponics, you know. Kevin: and stuff. Uh, and, and you. Kevin: if you will. I, I just recently updated my background, so I feel pretty cool. I'm curious to hear how you pull that off, why you've chosen to do that, how that is gonna continue. Jared: I wanna ask you a couple questions towards the tail end here. My name is Kevin Espiritu, and I run a company called Epic Gardening. Yeah, I, I, I think it's the reverse. I'm a self-taught urban gardener and founder of Epic Gardening, where I share all about growing as much food (or plants) as possible in small Surfer SEO Review: Is It the Best All-In-One On Page SEO Solution? SUNSET may receive compensation for some links to products and services on this website. So, yeah, I mean, to do this in 2021, very tail end of 2021, we raised some capital. Rate this book Write a Review Friends & Following So I was the second employee there, um, doing a lot of the marketing and book launch stuff. I think we all do. And, uh, I can't wait to dive into the details. I, this really needs to win a lot more than I thought it did to be comping out better than if I had just been that accountant right Now. Jared: it seems that you used all the other channels to help grow. Would you like some killer tips on how to turn a niche site into a prominent brand capable of withstanding Google updates and an AI apocalypse? You know? Right. Before we jump into the podcast, I wanted to let you know that today's episode is sponsored by Search Intelligence. And you have a relatively aged domain. But there's also something here for you if you maybe are just on the website, but are ignoring other social media channels. Yeah. I would say this campaign is a massive success. Maybe it's time to, to go do my own thing. I love your background. Or, you know, developing more, more, more articles, more revenue streams. Um, so I would say like, okay, well what, what are the levers that can destroy me if my rankings go. Kevin, thanks so much for, for coming on the podcast. And so I think at the time Epic actually have a chart. You gotta sell 2,500 copies before you make a single dollar, right? I was kind of going through your YouTube channel this morning preparing for this and was like, oh my gosh, I cannot believe he's had so many lifetime views on this account and stuff, so, oh. So that's on Twitter at Kevin Ofpi two. And so I was like, okay, well I need to expand and solidify the strength of the business. Uh, and then when I bought the, the container, so I bought a shipping container, like I said, for 35 grand. We have a, there's a tool company I know of, they literally own an aluminum foundry. Like, I know a guy, uh, I think his name's Mike Niche twins or something on Twitter. Mm-hmm. Mm-hmm. My name is Jared Baum and the Today we are joined by Kevin Aspi, too. No, I was almost like a kindergartner in the world of commerce. kevin espiritu married. For first-time gardeners, it goes back to auditing your space and knowing your light access, Espiritu adds. The physical products in the garden space specifically, the world is vast, right? They make their own, they make their own alloys and stuff. But, you know, in 2021 as a standalone business, like before raising, we did seven point something million in, in revenue, uh, with a team of me and four contractors. So I guess you could, you could call that the founding. Like, there's all that stuff that I know, but I'm not the best person anymore to probably do. 'Star Trek', Kevin Costner, Harrison Ford, Sylvester Stallone, una serie basada en 'El padrino', una secuela musical y otras razones para probar el catlogo. It is a known fact, at least in the boiler trade, that if you keep your boiler off for many months, it might rust and it might get you into trouble if you keep it turned off from spring to next winter. He operates at like a 99.2% profit margin of his business. And so it's like, It was well past what I knew how to operate myself. Um, And he's just doing his best to like become as resilient as he can. He made the gardenand teaching people to gardenhis So, naturally, we reached out to Espiritu for tips, even for beginners who might not be sure where to start. And there are some companies in our space that do that. And there's a lot to learn about how Kevin pivoted at different points. I mean, what businesses do you know today that actually by knowing about them, they, they become in, they become worthless. WebKevin Espiritu YouTube Star #233363 Most Popular Boost Birthday August 6, 1987 Birthplace United States Age 35 years old Birth Sign Leo About Content creator known . But you could do the same thing in a 15 minute or 15 second TikTok video too. It will get to you probably in 90 days. And what are some of the big things you learned in adding product? Yeah. Uh, and then that sort of worked. WebIn this episode Mandy chats with her friend and fellow beekeeper, Wei Chow. That's, that's the goal at least. Like I, there was, I was, I had sales tax nexus in 33 states. Yeah, good point. For sure. If you want similar link building PR campaigns for your website, head to search-intelligence.co.uk and get in touch with them now. Uh, which is, you know, you're still in the scaling up phase of a company at that point in time. So, so prior to that it was, you know, building little blogs, doing some local website building local marketing services, local SEO type stuff. So actually my garden assistant, I, I hired a garden assistant for like 20 bucks an hour who lived down the street from me. Welcome back to the Niche Pursuits podcast. Right. Can I write more articles around that as a sort of cluster? And so, like I know a lot about that space. So like, in the early days of Epic, let's say, let's say I just never wanted to offer product, right? 25 Feb/23. Richard Obert. Uh, and so eventually I, I sort of hung my hat up, especially after the startup thing that I had tried with my co co-founder kind of tanked the relationship app thing. And a little bit more stable. You know what I mean? Mm-hmm. Introducing niche sites.com. And that could have been like, it looks easier to, to sell. Uh, and YouTube is somewhere in 280 million maybe, um, views total across the whole channel. But the, the answer is more like, should I, uh, and the answer is probably no. Its an easy-to-follow blueprint with video walkthroughs, templates, and more to help you start and grow your niche sites! His mission is to teach 100,000,000+ people around the world how to grow their own food at home. I think a lot about that. So I believe in 2017, I think at that time I switched to Zoic from Aen. Right. Mm-hmm. , they have traffic around a certain, um, concept or product. It was, it was like a little intro music. I think I've learned enough. Facebook gives people the power Facebook Email or phone Password Forgot account? Uh, and so I was a little scared, but then I was like, you know, worst case you sell 'em at costs, you get your money back, whatever. He shares a lot for people who might have enough traffic to consider adding, uh, a physical product to what they offer. And so that's our first sort of owned line. Um, so that would be one way. If so, I guess I would say that like a, a builder out there is like, if you want it, you probably have it and you don't even know you have it, and you just have to like break out of the pure s e o pure builder mindset and think more holistically about online business in general. Uh, how do I do that? But really the, the next couple years we're, we're mostly just scaling up, um, the content, right? 0:04. He had to get creative. , literally getting product from overseas, getting over here. Jared: $400 a month to eight figures. From there it comes down to preference and accessibility. How much did, taking one topic and then going out into as many channels, as many areas, as many mediums as possible, how much did that actually end up helping grow? And so that, that sort of went to promotion link building. . Where are we going as a company? I don't wanna say repurposing content, but taking one piece of content and using it as much as you possibly, possibly can. Kevin got into gardening in early 2011 with his first hydroponics setup. Um, again, going to that top 50 pages idea where I profiled things and like put 'em in and, and then there you go. I don't like the term, but that's sort of what you become. We'll catch up again soon. Um, I like the teaching aspect of it. Um, but that was 2017, I think I bought the site for like a thousand dollars and, um, I penciled out the RPM math and I was like, I think this pays itself off in like three months. Views total across the whole channel to consider adding, uh, and he 's like it! 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