Top Class Actions posted an article about Olaplex in April . Read more here: Camp Lejeune Lawsuit Claims. According to EWG.org, lilial has been identified as having endocrine-disrupting properties, meaning it can interfere with natural hormone functions and may pose a risk to fertility and fetal development. 9 products, saying they experienced problems including "bald spots," "dry, brittle" hair, and scalp problems like "burning" and "open sores" after using them. Lastly, the complaint contends that the instructions for using Olaplex products exacerbate the injuries experienced by consumers, who are directed or encouraged to leave the products in their hair for long periods of time or indefinitely. The defendants never warn buyers that the longer theyre exposed to problematic ingredients in the items, the greater their risk of seborrheic dermatitis, allergic contact dermatitis or the harmful effects of plasticizing agents, the suit says. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Manage Settings Olaplex refunded Fontenot $250 in Sephora store credits after she sent an email detailing her hair and skin problems, according to customer service messages reviewed by Insider. Others disagree and praise Wong for her honesty in coming forward with the facts ahead of the trial while remaining compassionate for those who suffered from the devastating effects of hair loss. Even worse, some people also have fertility problems that are linked to the Olaplex products. Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. The judge granted awards upward of $20 million on each of the four claims, with a guarantee that Olaplex will get at least $37.4 million. Have you tried @Olaplex? Olaplex, facing a new lawsuit over its hair products, said tests show its products are safe. Katherine Lawton These are admissions and statements she is making that can be imparted on Olaplex as a company and used against them as party admissions in a lawsuit. There is even a Facebook group titled Olaplex and Hair Loss? Olaplex's image troubles come at the heels of the company's declining streak since going public in 2021. After she showered and used them, only ten hairs broke off, which was way less than what she was used to, after only one use. Access your favorite topics in a personalized feed while you're on the go. Cause #2: Using the product incorrectly. According to the lawsuit, Olaplex states in its marketing materials that their products, which include shampoos, conditioners and oils and are numbered 0 through 9, "restore damaged and compromised hair," while creating "healthy, beautiful, shiny, touchable hair," and that results are "proven by science." 3 Hair Perfector once contained lilial, a known sensitizer and allergen linked to infertility. Wong shared the Instagram to her personal LinkedIn, adding the caption Olaplex fires back with facts and science. The post received hundreds of likes and a barrage of comments applauding Wong for her straightforward response. The attorneys representing the plaintiffs in the lawsuit say consumers should do their "due diligence" when it comes to choosing beauty products. According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. In addition, Olaplexs marketing which includes the use of celebrity photos is misleading given that many of these celebrities do not regularly use the Products, much less sponsor or endorse them in any way, the filing claims. The company has enjoyed massive success and has been endorsed by celebrities including Kim Kardashian and Drew Barrymore. The consumers involved in the lawsuit are taking action on behalf of anyone who purchased Olaplex No.3 Hair Repair Perfector containing Butylphenyl Methylpropional (lilial). Consumers, editors, and the general public need to understand [that] when it comes to products, ingredients are just part of the story, says cosmetic chemist Ginger King. Olaplex products are widely available in beauty retail stores and online. To the contrary, many believed their situation would have been worse but for the Products.. I started to feel the wind and air on my scalp in places that I've never felt it.". But she's not satisfied with the company's response. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss and conditions including "inflamed, blistered, flaking or scaling skin". There is no reason that Olaplex would cause hair loss. Top Class Actions is a legal site that handles public lawsuits. It is particularly marketed towards people who bleach their hair, and while it is widely available to the public, several products are only sold to trained hair professionals. Had the companies been transparent as far as the volume of complaints they received, consumers could have identified the source of their hair loss and scalp issues much sooner and some could have avoided injury altogether, the lawsuit contends. Sign up for notifications from Insider! I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. Updated February 16, 2023 at 12:38 PM ET Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. 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In many of these cases, hair loss is extreme and almost instantaneous, sometimes reported as being between 50% and 70% of the users hair. BeautyMatter 2023 A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Genute told Insider she started using Olaplex shampoo, conditioner, leave-in treatment, and oil at the end of 2021. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit . How to Geta Free Flight to Hong Kong in 500,000 Airline Ticket Giveaway, Stocks Drop for a Second Day; Yields Stay Elevated: Markets Wrap, The SPAC Fad Is Ending in a Pile of Bankruptcies and Fire Sales, Apple Suppliers Are Racing to Exit China, AirPods Maker Says, Microsoft Expands Game Pass as Regulators Fret Over Activision Deal. Olaplex CEO JuE Wong addressed the allegations in a two-minute video posted to the brands social channels in which she says she wants to address some misinformation and calling the claims not true.. The customers said in the suit that Olaplex products "contain or have until recently contained" the allergy-causing ingredient lilial, and that they also include panthenol, as well as ingredients like sodium benzoate that they said could form the chemical benzene. Jue Wong posted a . "Our products are thoroughly tested both in-house and in independent third-party laboratories and we remain confident in the evidence showing that Olaplex products are safe and effective.". We and our partners use cookies to Store and/or access information on a device. One person wrote on Trustpilot: 'I've been using Olaplex shampoo and conditioner for about 6 months now and love it. We have full confidence and believe in the safety and efficacy of our products.. Since then, its stock price has fallen 75% and Olaplex slashed its forecast for 2022 sales. Top Class Actions posted an article about Olaplex in April 2022. You only need a very small amount of each therefore lasts for ages. The 61-page lawsuit says that although Olaplex touts the products over and over in advertisements as scientifically proven, free from harsh chemicals and safe for all hair, the items are, in fact, none of these things.. "We are prepared to vigorously defend our company, our brand, and our products against these baseless accusations," it said in a statement on Instagram. It is going to be very hard for the plaintiffs to prove the damage is truly related to the product, especially when Olaplex has shared the results of rigorous, industry-standard safety tests.. An advertisement for Olaplex hair products. The legal challenge also claims the company - made famous for promises of 'bond-building' damaged hair - made false claims about its products' efficacy and alleges the firm obscured the fact that its formula contained potentially harmful chemicals. Ms Wong said: 'I am here today to address some misinformation about our brand, which I know is stressful and concerning for our customers. The BBC is not responsible for the content of external sites. Olaplex has provided the documentation to show they did the due diligence, and the HRIPT results proved that the brands products are non-irritating, but its up to the courts to decide if this is enough evidence to dismiss the case. . Add Your Comments. Becky Barnhouse, a campground manager who lives in Ojai, California, is seeking a refund after buying $161 worth of Olaplex products in October per her stylist's recommendation. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. Olaplex CEO JuE Wong addressed . In January 2023, a complaint was filed against Unilever from a customer who said she suffered scalp irritation, burns, and hair loss from TRESemms shampoo products, which contained undisclosed levels of an ingredient called DMDM hydantoin (DMDM). The 28 plaintiffs who filed the case are instead pursuing damages for their personal injuries, primarily to their hair and scalp and want the court to order Olaplex to stop its unfair, false and deceptive advertising and marketing.. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. She said she visited a dermatologist, who diagnosed her with psoriasis and eczema, and suggested she switch to hypoallergenic hair products. The Olaplex range includes shampoos, conditioners and treatments that claim to safely "repair broken bonds and rejuvenate hair". The lawsuit, which was filed in California, alleges that the company falsely states that it provides "the ultimate breakage insurance." Olaplex's website outlines the system it uses to "noticeably . King notes that fragrance is a complex subsect of product formulation, as it can consist of thousands of materials. Olaplex CEO JuE Wong. 5 Bond Maintenance Conditioner, Olaplex No.8 Bond Intense Moisture Mask, and, Olaplex No.9 Bond Protector nourishing Hair Serum. Some of these include: DEA, aldehydes, formaldehyde, gluten, nuts, parabens, phosphates, phthalates, and sulfates. Slectionnez Grer les paramtres pour grer vos prfrences. The lawsuit says that Olaplex used harmful chemicals that left the women's hair and scalps in a bad condition, causing "serious injury". It increases tensile strength and restores hair elasticity. The complaint also accuses the company of false advertising. The lawsuit was filed on Feb. 9 in California and claimed that the women used Olaplex products to repair damage, but the products were harmful and left the women's scalps in . The lawsuit, filed . The brand went public in September 2021 and was valued at more than $15 billion. It is becoming both a PR and legal nightmare, from what I can see, says Sparks. Contact Sindhu Sundar at ssundar@insider.com or on the encrypted messaging app Signal at (984)-377-3887. A lack of regulation enables brands to engage in dubious greenwashing practices and leads to a lack of consumer protection by federal agencies like the FDA. So, Olaplex products clearly can work. 'This test ensures that each of our products does not cause skin irritation, inflammation, or sensitivity,' she said. February 14, 2023 Examined The FDA determined that sodium benzoate in concentrations up to 0.1 percent by weight is safe for use in hair care products. Many people buy used Olaplex on sites like Mercari and it is something else filling an Olaplex bottle. It is difficult because they are trying to do active damage control (no pun intended) with consumers by promising these products are safe and will not cause hair loss, but each action they are taking could be used against them in litigation.. Months later, as her hair continued to improve, Genute contacted Olaplex saying she thought its products damaged her hair. If you are considering using Olaplex products, I strongly recommend you join that Facebook group. All these products can be bought individually, in sets, or as a complete set as all of them (only one type of shampoo is included, of course). However, the lawsuit against Olaplex Holdings alleges the . The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. Valotin Hair Growth Support Supplement Review, Olaplex No.0 Intensive Bond Building Treatment, Olaplex No. has gained more than 5,000 followers who say that the products led to their hair becoming 'broken all the way to the root' and draining chemically-treated hair of color. 9. Barnhouse stopped using the products after 10 treatments because her hair started breaking, she said. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brands products caused hair loss for some consumers. Olaplex did not comment specifically on the Canadian lawsuit or refunds. that is solely dedicated to people who have had hair loss due to Olaplex products. "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' 0, Olaplex No. 15 February 2023. Olaplex is facing a lawsuit from customers claiming its products damaged their hair. Sparks makes it clear she is not affiliated with this lawsuit, and her opinions are not to be taken as legal advice. Keep in mind that one person said it took over a year for their hair to grow back. On Tuesday, Olaplex said net revenue this year will be $563 million to $634 million, a 15% decrease from 2022 at the midpoint. "Do your due diligence and make sure that you are protecting yourself as a consumer when you're buying beauty products. There's a lawsuit going on and it might surprise you. Hair-care products company Olaplex Holdings, Inc. (Nasdaq: OLPX) said sales . I'd say a single bottle will last several months, especially if you're only doing it one, two or three times per week. Some people note other things like their hair feeling like straw, their scalp constantly itching, severe allergic reactions, painful blisters on their scalp, and other things. (Bloomberg) -- Olaplex Holdings Inc. said its sales will . According to the case, each plaintiff has experienced serious injury as a result of using Olaplex products. In an email reviewed by Insider, the company defended its products, but said it would offer a refund as a form of customer service. The customers are seeking $75,000 in damages. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. Lilial was previously used in small amounts as a fragrance in Olaplexs No. 3, but that isnt very comforting. New York City-based marketing manager Amanda Fontenot has also sought a refund from Olaplex. It also . Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. Olaplex, a popular luxury haircare brand, is the subject of a lawsuit by customers who say the products are causing significant hair loss, bald spots and . Save my name, email, and website in this browser for the next time I comment. Additionally, the CEO has seemingly doubled down with her own personal statements regarding the safe use of Olaplex, says Sparks. Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. "Do your research," Amy Davis, co-counsel for the plaintiffs. Further, much of the defendants press coverage amounts to no more than a purchased ad or paid mentions in blogs and by influencers on social media, the suit, filed on February 9 in California, relays. Having a patented ingredient unique to their product is a good thing. The outlook was well below the average analyst estimate of $731 million. It's difficult to know just how many refunds Olaplex has issued. Hair care brand Olaplex quickly won a wide following during the pandemic with products it says build chemical bonds that strengthen hair. The way misinformation spreads like wildfire on social media makes it hard to contain and unfortunately this seems to be another example of that scenario, cosmetic chemist Kelly Dobos tells BeautyMatter. It demanded more than $75,000 in damages for all and to stop false advertising. This indicates that more products besides the Olaplex No.3 Hair Repair Perfector are causing side effects for people. Sign up for notifications from Insider! According to the Olaplex class action lawsuit, the Olaplex No. The legal team is suing Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that cause hair loss and dry, brittle hair. Turn on desktop notifications for breaking stories about interest? Overnight on Wall Street is daytime in Asia. Olaplex was not immediately available for comment. Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being . What Could Elon Musk Possibly Be Thinking? Olaplex and Cosway have instead implemented what is essentially a voluntary and entirely self-serving partial recall, merely allowing customers to return Olaplex products with no questions asked for a full refund, regardless of the date of original purchase or amount of product left in the bottle, the case relays. 'If our products pass the HRIPT test, that means it was not shown to cause sensitivity or inflammation to the skin, including the hair follicle, which is the primary cause of hair loss. 8 and Olaplex No. David Williams/Bloomberg via Getty Images The complaint filed Thursday . The brand perhaps most . Further still, many of the before-and-after photos on Olaplexs website that show how the average person can attain celebrity hair feature paid models who do not regularly use the Products as recommended by the defendants and whose hair, unbeknownst to consumers, has been styled by professionals, the case claims. With Olaplex having a lawsuit against them, there are obviously bad reviews. Olaplex products are safe and effective, as millions . Hair loss is often a severe condition that affects people of every country, ethnicity, and age. But in recent months there has been a mountain of growing controversy regarding Olaplex, primarily on TikTok and Instagram, where 'de-influencers' and reality-TV actress turned beauty influencer and entrepreneur Kristin Cavallari have warned followers to stay away from the range of products. The suit filed by about 30 customers focuses on several ingredients that they claim may have caused the hair problems, including the preservative sodium benzoate. With regard to the Olaplex products one-time inclusion of lilial, a synthetic scent ingredient, the lawsuit says the European Union Scientific Committee on Consumer Safety in 2020 demanded that the ingredient be phased out of hair and beauty products by March 2022. 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