Oscar Cainer tells all. cost) every 4 weeks unless cancelled as per full Terms and Conditions. I love it. If you were a celebrity who was young, cool, and into streetwear, the stores became a rite of passage to visit, destination stops anytime you were in Australia. Any Questions? Soon they were inseparable, spending 20-hour days together, selling this thing or that, combining their money into the same bank accounts not long after. CULTURE KINGS The streetwear company was founded by couple Simon and Tahnee Beard in 2008. The pair opened their first store on the Gold Coast in 2008. He began an entrepreneurs path before he was out of a school uniform. They soon combined their savings and began planning their first store in 2008. He saved everything he earned, even the cash given to him for his birthday. To Simon, Culture Kings was unlimited. No cancellations during the first 12 months. Features:The mansion boasts a number of attractive features, including a tennis court (pictured), gazebo and swimming pool. Producer: Bianca Farmakis. Last year, the Beards showed their spending power by purchasing a $11.75million Balinese-style mansion on the Gold Coast, with six bedrooms and 10 bathrooms. Joining the Culture Kings leadership team, Yuska will report to Simon Beard, CEO & Co-Founder of Culture Kings, and will spearhead the brand's continued expansion in the United States. Well pay you still. It was like this for some time, though at every turn Tahnee and Simon found themselves growing stronger, becoming more emboldened by the fight to reclaim what had once been theirs. The first order of business was clear, proof of which was laid out in rubble on the ground beneath them: Culture Kings needed a new warehouse. The event will kick off in Sydney on Thursday, 2nd March at 3 pm, followed by a second appearance in Melbourne on Sunday . He had decided early that he was never going to be a wage slave; he was going to work for himself. Since the age of 15, Beard stuck to his Sunday night ritual of planning for the future sparked after meeting his wife, Tahnee. Active, Closed, Whether an Organization is for profit or non-profit, General contact email for the organization, Auto-generated name of transaction (e.g. In addition to the destroyed stock, the fire had also wiped away $800,000 in orders that had yet to be dispatched. ', Interior: The stunning master bedroom has picturesque views, Home, sweet home: The open-plan living space has black floorboards and a staircase leading up to the second floor. The asking price stunned even him: $30,000. The audacity of the question made her feel as if shed hit a brick wall. And they were building a family, too. Simon, along with his wife and fellow co-founder Tahnee, opened their first self-funded Culture Kings store in 2008, with a small shop located on the Gold Coast. There was a helplessness watching the carnage from afar. The couple already have a three-level Surfers Paradise mansion, which they paid $11.75m for a year ago. I realised a lot of people at the market would stand there and hope people would buy. By submitting this form, you agree to receive promotional messages from Shopify about its products and services. It's that strong online presence that attracted a.k.a. The Australian Digital + Weekend Paper Subscription 12 Month Plan costs $416 (min. Video: Tanveer Khaira. Please call us on 1800 070 535 and well help resolve the issue or try again later. "We could actually double-down on our strengths of our art and bringing that in-store experience that I believe we've mastered and pioneered into the online world," he says. Should Simon Beard ever tire of the streetwear schtick, he could have an equally stellar rise on the motivational speaker circuit. Healthy mother-of-two, 32, collapsed and died from brain bleed while she led fitness bounce class. From then on, you can then use Sign In with Google to access your subscription and Google will do the billing for the subscription and process your payments. Not in conjunction with any other offer. And so imagine, at that Starbucks in 2008, what Tahnee was in for. Expensive:It's the highest sale price for a property in Ashmore, beating the previous record by $550,000. The sprawling mansion is less than 10 minutes' drive from Surfers Paradise. Prices after the introductory pricing period may be varied in accordance with the full Terms and Conditions. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one. Simons father worked in the Beards long-running department store before the family moved to the Gold Coast, nearly 1,200 miles toward Australias eastern shore. He couldnt sell something to save himself.. It's the highest sale price for a property in Ashmore, beating the previous record by $550,000. cost) every 4 weeks unless cancelled as per full Terms and Conditions. It was a surreal moment, Tahnee says. [13][14], Simon soon also began selling items on eBay, primarily sneakers, under the brand 'Culture Kings'. But the fire spared no favorites. Soon all three were on the road, in two separate vehicles, sharing one sense of dread. Id never come across someone so goal-driven, she says. Brisbane, Queensland, Australia View. Culture Kings co-founder Tahnee Beard (left) has just sold her mansion in Ashmore, on Queensland's Gold Coast, for $4.95million The mansion boasts a number of attractive features, including a . I could just see smoke. Things werent looking good. I was a huge tight-ass, he says. Culture Kings was not that. Simon hopped in with Tyrell; Tahnee waited behind a few minutes to find a girlfriend to come watch their young boy, Ethan, who was asleep at home. Words: Glynis Traill-NashProducer:Bianca Farmakis The cult Australian streetwear brand making millions Image: Instagram | Culture Kings Not in conjunction with any other offer. Culture Kings prides itself on exclusivity and superiority offering a premium retail experience across all genres, cultures, styles and ages combined with an extensive and curated range from over 100 leading street, sport, and fashion brands from all around the globe. Beard's rise from school hustler to millionaire is the stuff of local legend. The businesswoman just sold her mansion in Ashmore, onQueensland's Gold Coast, for$4.95million, reports realestate.com.au. They opened the first store in 2008, a tiny shop on the Gold Coast. Whoa, Tahnee thought to herself. Not in conjunction with any other offer. 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In the past 10 years, the company has grown between 20 to 60 per centannually. We sold 50,000 [schoolie slippers].. No cancellations during the first 12 months. 'I remember he asked me what my goals in life were,' she told shopify.com.au. Each payment, once made, is non-refundable, subject to law. [4], As of 2021, Culture Kings has collaborated with Champion,[5] Timberland,[6] Odd Future,[7] Kappa,[8] and G-Shock. Ask the parents of any teenager about Culture Kings and they can tell you how long their offspring spend at the stores. Priding themselves on being different, in store DJs, barber shops and basketball courts became the norm for Culture Kings. He would buy sneakers from the U.S., pay a commission, then resell them in Australia. Results. The devastation met them long before they could arrive. I was like, if I could shift my emotional state and really get in the right energy and put on a show, people would be attracted to it. They had met nearly a decade before, at a Starbucks near the Gold Coast. Allow up to 5 days for home delivery to commence (10 days in WA). He turned up at Gold Coasts Carrara Markets hoping to turn a profit. For years, Simon had been doing business with a boutique in Miami called Culture Kings. And with new plans, outsized ambitions to paint the world black by bringing a Culture Kings store to the most iconic cities in every corner of the planet. Be the first in line every time. The fire was in the rearview, but in some ways it never left them. This was the life they had earned, what they had sweat to make for themselves. The unit had been valued at $20m and was sold by Sydney-based Andrew Koloadin who bought it from Hong Kong tycoon Tony Fung for $6.5 million in 2018. The couple sold their majority stake in Culture Kings for $600m in March. Beard, with wife Tahnee, founded Culture Kings in 2008 and opened the first Culture Kings store in Southport, a suburb of Gold Coast. Culture Kings co-founder Tahnee Beard (left) has just sold her mansion in Ashmore, on Queensland's Gold Coast, for $4.95million. They paid $30,000 to someone in the US who owned the name Culture Kings, a name Simon Beard really liked. 'This is the most ridiculous thing I've seen!' It took a leap at every stage, from the first store on the Gold Coast, to the second in Brisbane, to the third in Sydney. And then I got really good. Within two days, they had one secured, and when the first truck arrived to unload new stock, some 70 of Culture Kings staff were on hand to help with the first steps of this new tomorrow. The Beards journey is littered with big bets. See www.goldcoastbulletin.com.au/subscriptionterms for full details. Choose Your Product Preferences: It also explains how you can access or seek correction of your personal information, how you can complain about a breach of the Australian Privacy Principles and how we will deal with a complaint of that nature. "We could actually double-down on our strengths of our art and bringing that in-store experience that I believe we've mastered and pioneered into the online world," he says. We recently spoke with Culture Kings founder and CEO Simon Beard about the store and what it will take to crack the US market. The challenges were vast. They ought to stay positive for their staff to see, she saidto lead in the face of anything, as they had always done. Allow up to 5 days for home delivery to commence (10 days in WA). They think putting some stupid little game console in the corner, oh its experience. When its the hardest is when I thrive.. In early January of 2017, a fire at the company warehouse in Brisbane was a significant setback, with the damage bill said to be at least $10million. Each payment, once made, is non-refundable, subject to law. On the harried drive over, Tahnee had stressed to Simon over the phone the importance of putting on a brave face. Upcoming NEW. And on and on. Culture Kings Pty Ltd is an Australian streetwear and sports fashion retail company,[1] based in Brisbane, with 8 stores located throughout Queensland, New South Wales, Victoria & Western Australia,[2] and selling worldwide via their websites. Culture Kings stands at the forefront of a worldwide streetwear phenomenon, offering a unique blend of music, sport and fashion apparel footwear and accessories found across the globe online and in its eight retail locations in Australia. And once celebrities such as Justin Bieber and Drake began to take notice of their streetwear clothing, it was a game changer. 'How much can business take?' Curated with an extensive selection of over 100 leading brands from . The doors were fire-proof, but after a time even that could not save things. Simon and Tahnee funded every last bit themselves, so every move forward required a lump in their throats. It explains that if you do not provide us with information we have requested from you, we may not be able to provide you with the goods and services you require. cost) for the first 12 months, billed as $60 every 4 weeks. Results. (Those shoppers burned by the companys frozen accounts? The company's retail stores and online platform offer music and sports apparel, fashion garment, footwear and accessories curated with an extensive selection of leading brands from around the world, providing customers with an international shopping experience. But each new Culture Kings store established something. (Only applies if home delivery is included in your package), www.goldcoastbulletin.com.au/subscriptionterms, www.goldcoastbulletin.com.au/connectedterms, Subscriber-only newsletters straight to your inbox, Todays Paper, a digital replica of the newspaper, SuperCoach Plus for stats, analysis, tips and more. The company now has 500 employees and eight stores across Australia. Prices after the introductory pricing period may be varied as per full Terms and Conditions. 2023 PitchBook. Be the first in line every time. It still feels awesome. It listed on the New York Stock Exchange, but its shares have slumped around 80 per cent. Brands Holding Corp. (NYSE: AKA), a brand accelerator of direct-to-consumer (DTC) fashion brands for the next-generation, today announced. Together, they got to work. He loved the universality to the name. [13][11], In 2021, boxer Mike Tyson lodged a civil case against Culture Kings for allegedly using his image and name in products without permission. Please call 1800 070 535. Follow the topics, people and companies that matter to you. The company they builta little-known eBay seller that had become eight retail stores and an international streetwear destination for celebs like Drake and Justin Bieberwas under attack. Simon had always recognized the power of fame. She rushed to find Simon, and in a flash they were gone. The purchase has seen the company valued at over $600 million, the largest-ever private sale in Australian retail. Brands. Im like, What does this guy know about marketing? Simon wondered. They built momentum and buzz, with DJs, celebrities and sports stars such as Drake, Snoop Dogg, Cristiano Ronaldo and Justin Bieber turning up in their stores. One day, when I really feel Ive nailed it, Id love to share those stories with my kids and everyone and see other people grow. Located at The Forum Shops at Caesars Las Vegas, the store will be twice the size of the retailer's biggest store in Australia and feature a DJ stage, basketball court and countless other experiential elements. Each payment, once made, is non-refundable, subject to law. But when they arrived, when confronted with unimaginable loss and the uncertain future of the company they had built together, there was no way to keep the doubt at bay. Whatever. or debate this issue live on our message boards. See www.theaustralian.com.au/subscriptionterms for full details. After purchase, this subscription may be managed in your Google Account Settings. The Queensland founders of streetwear brand Culture Kings have levelled-up bidding $15.25m for an epic penthouse - in store, that's about 389,000 basic haircuts or 47,600 Timberland Xs. People were buying that, at the end of the day, they were buying this feeling, this emotion, they werent buying this product.. The pair switched to online sales when the coronavirus pandemic hit Australia's shores early last year, with resounding success. Words: Glynis Traill-Nash Subscription automatically renews at least 24 hours before the end of the current billing period. There seemed to be nothing he could not move. The King has also opted to wear military uniform instead of silk stockings and breeches, which were the coronation attire of previous kings. Select the subscription offer youd like to buy, click Subscribe with Google, and you will be directed to complete your purchase using your Google account. He would buy sneakers from the U.S., pay a commission, then resell them in Australia. The founders of Australian fashion retailers Princess Polly, Petal & Pup and Culture Kings are in line for a billion-dollar payday following a move to publicly list the businesses on the New York Stock Exchange. Culture Kings is proud to announce an in-store appearance by the legendary Snoop Dogg, aka DJ Snoopadelic. Learn how to upgrade to Shopify Plus. Be the first in line every time. In 2016, Tahnee became pregnant with a girl. Well known for their sneaker releases, Culture Kings also offer limited edition Nike and Jordan footwear. She squinted her eyes closer. Mega-rich local business identity Tah-nee Beard, 33, was revealed as the mystery buyer of the luxurious Soul penthouse in Surfers Paradise on the Gold Coast. There was a heap of uncertainty in front of them, though Simon and Tahnee had in themselves a reservoir of grit, of resolve, that had readied them for moments just like this one. I could just see fire everywhere. This automatically renews to be charged as $16 (min. How long does it take for my home delivery to start? In the beginning, there were smaller enterprises, hawking the answers to the learners permit driving test to schoolmates for $20 a piece. Releases. Prices after the first 12 months may be varied as per full Terms and Conditions. Part of the Daily Mail, The Mail on Sunday & Metro Media Group. You are only entitled to this subscription if and for as long as you hold a valid and active subscription with your Google Account. There was a time not long ago when Simon and Tahnee, in the building of their famed streetwear brand, had gone nearly five yearsoften 100-hour weeks at a timewithout a vacation. For two hyper-driven, all-consumed business owners, this was as close to a lazy day as they were liable to have. Culture Kings is a premium streetwear brand with exclusivity and superiority across a wide range of genres, styles and cultures. Why subscribe to become a Full Digital Access or Paper Delivery + Full Digital Access Member? It was a good job, especially for her life then. The doors grew so hot from the blaze that they caused merchandise inside the warehouse to ignite and spread. And for Simon, who once spent $120,000 to develop his elite business skills, including a one on one meeting with the original Wolf of Wall Street Jordan Belfort - the uncertainty of what lay ahead was motivating. The Culture Kings founder was invited to last week's Online Retailer's conference to discuss the importance of CX and the role of a 'customer experience officer' which Beard said is . For full details, see our Terms and Conditions www.goldcoastbulletin.com.au/connectedterms. In a new warehouse, more than double the size of the old one. Ms Beard is also the listed owner of a six-bedroom, $3.3m riverfront mansion in Ashmore. WhatsApp acquired by Facebook). Each payment, once made, is non-refundable, subject to law. Crisis is when I know I work the best, Tahnee says. Was that a flicker? Home Delivery not available in all areas. The name itself was borrowed from one of his suppliers based in the US, a small boutique clothing retailer located in Miami, Florida. Culture Kings is well known for their immersive shopping experience with in-store DJs, Holy Grail arcade games and basketball courts,[3][4][5] plus exclusive items located within a separate room called The Vault. Tahnee Beard, who co-founded the Culture Kings streetwear brand, has just made real estate history. Win whats next. realestate.com.au is owned and operated by ASX-listed REA Group Ltd (REA:ASX) REA Group Ltd. See www.theaustralian.com.au/subscriptiontermsfor full details. We are no longer accepting comments on this article. Not in conjunction with any other offer. Inside the house, Tahnee puttered around upstairs, while Simon, with the help of his warehouse manager Tyrell Joyner, moved furniture into the new nursery. Small talk was of no consideration. Culture Kings represents the relationship between music, sport and fashion. I remember we didnt sleep at all that night.. [10] After its opening, Culture Kings created various murals and began enforcing street art usage within the lane, which went against the lanes previous 'free-for-all' status. SAN FRANCISCO, March 01, 2022 -- ( BUSINESS WIRE )-- a.k.a. Was it orange? Become a VIP now. By the time he was 17, he spent the only $4,000 he had to ship in some consumer electronics from China. A valid active email address and Australian mobile phone number are required for account set up. It was just, Come at me. [1] Founded in Gold Coast, Australia by Simon and Tahnee Beard, Culture Kings has 7 storefronts open in Australia, as well as one storefront in Auckland, New Zealand. Beard credits Tah-nee for turning his fledging operation into a proper business. They were still trying to put it out when we got there, Simon says, but you could just know that theres no way anything would be left. Simon and Tahnee watched it all smolder, some $10 million going up in smoke right before their eyes. It was one of those things that brought us even closer together, Simon says. 'To build the business from scratch and self-fund it the whole wayit was intense,' he said. Simon stood by her side, his black t-shirt pulled up to cover his mouth, a faraway look cast toward the crumbling warehouse. What are your goals? he said. He believed then what he does nowyou learn from the best.